At KEW Legal®, we provide practical, client-focused trademark and brand protection guidance for businesses in Miami and across South Florida. Clients come to us for clear advice that cuts through complexity, responsive communication, and efficient strategies that protect what matters without wasting time or money.
According to the U.S. Chamber of Commerce’s analysis of U.S. Census Bureau Business Formation Statistics, Miami-Dade County recorded 127,895 business applications in 2023, a sign of strong new-business activity that often increases demand for trademark protection.
In Miami-Dade, brand growth happens fast, and so do conflicts, like a competitor using a confusingly similar name, a logo that looks too close for comfort, or a domain and social handle you need before someone else grabs it.
“Rather than feeling like just another client, I felt like a priority.” – Rodrigo Anzures. That reflects how we run each matter. We learn your business goals, explain your options in plain English, and focus on steps that move you forward, from clearance and filing to dealing with office actions and protecting your mark as you expand.
If you are launching your first brand or enforcing an existing trademark against infringement, we are here to guide you every step of the way.
What is Trademark Registration and Why It’s Important in Miami
A trademark is the name, logo, slogan, or other brand identifier customers use to recognize your business. Trademark registration usually means filing an application with the U.S. Patent and Trademark Office (USPTO) so you can claim stronger rights in that mark across the United States, not just where you currently operate.
In Miami, brands can grow quickly through online sales, delivery services, pop-ups, franchising, and partnerships across Miami-Dade and beyond.
If you rely only on common-law rights (rights that can arise from using a name in commerce without federal registration), your protection is often limited to the geographic areas where you can prove real use and customer recognition.
USPTO registration can add practical advantages that matter for local businesses:
- Nationwide priority and clearer ownership: Registration helps establish your claim to the mark and can reduce ambiguity about who owns what.
- Deterrence: A registered mark signals you take your brand seriously and can discourage copycats on storefront signage, menus, packaging, and online listings.
- Stronger tools for online platforms: Registration can help when addressing confusing brand use on marketplaces and social media.
- Licensing and expansion: A registered trademark is easier to license, franchise, or leverage in deals because it is a defined asset tied to your brand.
Our Trademark Registration Services in Miami
- Trademark clearance search
- USPTO filing strategy
- TEAS application preparation
- Office Action responses
- Specimen and use review
- Goods and services drafting
- Multiple-class filings
- Section 8 and 9 renewals
- Opposition and cancellation defense
- Timeline planning (5.6 and 11.7 months)
Get Trusted Legal Support Today
For straightforward legal advice and representation, contact KEW Legal®. Call (305) 990-2300 to schedule your consultation.
What Sets KEW Legal® Apart
Trademark registration can feel like a maze of forms, deadlines, and legal terms. KEW Legal® is built for business owners who want clear answers and a practical plan, not a memo full of “it depends.” We focus on protecting your brand while keeping the process efficient and easy to follow.
- Plain-English strategy, not legal clutter: You get direct guidance on what matters for your mark, your goods and services, and your growth plans in Miami-Dade and beyond.
- Solution-oriented risk management: We help you avoid common filing mistakes and overbroad claims while still aiming for strong, usable protection that supports real business goals.
- Responsive communication: When you have a question about a specimen, an office action, or a filing decision, you can expect timely updates and clear explanations, not long silences.
- Clear timelines and next steps: We map out what happens after filing, what notices to watch for, and how decisions get made at each stage, without making promises we cannot control.
- Integrated business and real estate perspective: If your trademark touches leases, licensing, partnerships, franchising, or a new location rollout, we can align the legal pieces so your brand and operations stay consistent.
- Efficiency that respects your budget: We prioritize actionable work, organized documentation, and smart choices that reduce rework and keep matters moving.
Trademark Registration: USPTO Filing, Timeline, and What to Expect
After we confirm your mark is a strong candidate, we prepare and file your federal application through the USPTO’s TEAS system. Small details can determine whether you move smoothly, or hit delays.
- Pre-file strategy: Confirm owner (individual vs. company), choose classes, and file as used in commerce or intent to use.
- TEAS filing: Submit the application with owner details and accurate goods/services identification.
- Specimen (if use-based): Provide real-world proof of use (e.g., packaging/labels or a purchase-ready webpage).
- USPTO review: An examining attorney reviews the file, timelines vary and the USPTO publishes current wait times by stage.
- Publication → registration: If approved, the mark is published, intent-to-use filings must later submit a Statement of Use before registration.
If you want KEW Legal® to handle it end-to-end, we can prepare the filing, help select the strongest specimen, and keep the timeline on track.
Office Actions: Responses and Deadlines
An Office Action is the USPTO’s notice that something must be fixed before your application can move forward.
Common issues
- Likelihood of confusion: The USPTO believes your mark is too similar to an existing mark (often due to name/design overlap or related goods/services).
- Descriptiveness: The USPTO thinks the mark describes the product/service too directly.
- Specimen problems: The proof of use doesn’t show proper trademark use (common with screenshots that don’t support purchasing/ordering).
For most pre-registration Office Actions issued during examination, responses are due in 3 months, with an option to request a 3-month extension for a fee.
Get to Know KEW Legal®
KEW Legal® is a Miami-based firm serving entrepreneurs, investors, and small to mid-sized businesses that want clear answers and practical next steps. We help clients protect their brands without legal jargon or slow back-and-forth.
Our approach balances strong legal protection with efficiency, tailored to how you operate, whether you’re launching, expanding, or tightening brand ownership across products and partners. When there’s risk, we explain it plainly and recommend options that fit your goals and budget.
Because we also provide integrated business and real estate counsel, we understand how trademarks connect to licensing, vendor agreements, franchising, and business value in a sale or investment. Clients in Miami and across Miami-Dade choose us for responsive communication and a process that keeps momentum moving.
Our Process for Miami Businesses
- Intake and goal check: We start with a quick intake to understand what you want to protect, how you use the brand (name, logo, slogan), and what goods or services you sell in Miami-Dade and beyond.
- Clearance research: We run targeted trademark clearance research to spot conflicts that could trigger a refusal or a dispute. You get a clear, practical recommendation: proceed, adjust the mark, narrow the goods/services, or consider a different strategy.
- Filing strategy and application prep: We choose the right owner, filing basis, and class descriptions, then prepare the USPTO application with the details that matter, including specimens when needed.
- USPTO filing: After you approve the final draft, we file electronically and confirm the submission details so you know exactly what was filed and under whose name.
- Monitoring during examination: We track the USPTO’s status updates and deadlines, so you are not left guessing when the file moves, pauses, or requires action.
- Office Action handling: If the USPTO issues an Office Action, we explain what it means in plain language, map out response options, and prepare the response so it is submitted on time and supports your business goals.
- Maintenance reminders: Once your trademark registers, we set reminders for key renewal and maintenance filings, helping you avoid unintentional lapses that can put your rights at risk.
What Customers Say About KEW Legal®
“Kristina and her team made my closing extremely seamless.”
Clients appreciate that KEW Legal® keeps transactions moving and communicates clearly, so deadlines, signatures, and last-minute issues do not turn into delays.
“Professional, and Knowledgeable Legal Team… outstanding legal services that exceeded my expectations.”
This feedback reflects what many business owners want in trademark registration, straightforward answers, solid legal judgment, and work that is done correctly the first time.
“Rather than feeling like just another client, I felt like a priority.”
Trademark filings can feel time-sensitive, especially when you are launching a brand or expanding into new markets. Clients value the firm’s responsiveness and hands-on guidance, so they can make decisions quickly and confidently.
“As fellow legal professionals, we have consistently referred clients to KEW Legal, and have been thoroughly impressed with their exceptional service.”
Referrals from other legal professionals highlight a consistent standard of service and practical problem-solving, whether the matter is a USPTO filing strategy or broader business and real estate needs.
Local Resources We Work With in Miami
- Florida Division of Corporations
- Florida Dept. of State resources
- Florida Dept. of Revenue
- Miami-Dade County business portal
- Miami-Dade County Clerk services
- City of Miami business tax info
- Miami Beach business resources
- Sunny Isles Beach business resources
- U.S. Small Business Administration
- South Florida SBA District Office
- SCORE Miami Dade counseling
- Miami Dade College Entrepreneurship
- Florida SBDC at FIU
- U.S. Copyright Office basics
- U.S. Customs brand recordation info
Call Us Today For Trademark Registration Services
If you are ready to protect your brand in Miami-Dade, KEW Legal® can help you move from “I think it’s available” to a filing plan that makes business sense. We keep the process practical: confirm what you are trying to protect, spot the risks early, and map out the most efficient path to registration.
To start intake, call or use the contact form to tell us your mark, what you sell, and where you operate. We will follow up quickly with next steps and the information we need to get started.